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Tinder bids to woo Asia by ditching its image as being a dating application for casual sex

When smartphone app Tinder first came from the on line scene that is dating it ignored everything western for the Pacific.

Tailoring the service to diverse neighborhood dating rituals across Asia had been considered too challenging for the fledgling company.For example, premarital intercourse is frowned upon when you look at the Philippines , arranged marriages are prevalent in Asia and sogaeting (blind times arranged by buddies) could be the norm in Southern Korea.